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Surface to Air
Burning a Haunted House
Ultra-Violet Thing
Juxtaposed Parallax
Yellow Spider
The Third Wave
Shutdown Your Electronic Hallucinations
Release date: July 13, 2018






Primal Music Blog, Ireland
The ever prolific São Paulo-based trio of ‘Firefriend’ continue to plough a deep sonic furrow in todays modern psych firmament. With a plethora of releases since 2009 it comes as no surprise at all to us that these guys show no signs of slowing down anytime soon. Their latest release entitled ‘Yellow Spider’ oozes the same sonic brilliance witnessed on this years previously released (April 2018) long player ‘Sulfur’, diving headlong into slow burning psych melded with hazy passages of shoegaze, but there are also subtle signs of a more noisier, up-tempo approach creeping in to the bands sonic arsenal that is very refreshing. The band are made up of Julia Grassetti – bass/vox/keyboards, C.Amaral – drums/synth/harmonica & Yury Hermuche – guitar /vox. Not officially unleashed until the 2nd of November 2018, ‘Yellow Spider’ is the second full length album from ‘Firefriend’ to be jointly released by both the UK-based Cardinal Fuzz Records & Portland-based Little Cloud Records this year so depending on your current location you can get your muggy paws on a copy from either or respectively.

Swirling instrumental drones, rattling percussion and an immense bass line collectively announces the arrival of track one ‘Surface To Air’. There’s a magnificent atmospheric pull to this track, a slow burning slice of modern psychgaze centred around a whirring drone that holds everything together thus allowing those howling vocalisations to float in a sea of reverb intertwined at times by the growl of guitar. ‘Surface To Air’ is a mesmerizing lysergic dipped sonic melee and a wonderful opening salvo. Up next, ‘Burning A Haunted House’ swerves into audible range strapped to a slow-moving wall of percussion and a massive wave of sonic energy. Menacing lines of vocal meander and creep through fuzzy layers of hypnotic drones as screaming clouds of feedback pepper the track to within an inch of its life. There’s a hypnotic melody here, a kind of lingering sonic addictiveness that is very hard to shake off making it one of the standout tracks on this entire release.

‘Ultra Violet Thing’ groans into existence on a woozy wave of angry guitar as bouncing lines of bass and tumbling drones merge into one almighty sonic barrage. Somewhere in the mix there is room for a distant vocal in amongst all of that electronic wizardry and those deep-rooted psychedelic incantations. And listen out for that immense finale; it’ll completely floor you. ‘Juxtaposed Parallax’ & ‘Yellow Spider’ are reminiscent of early Sonic Youth with jangling guitars, busy percussion and the luscious addictiveness of the vocal with the latter upping the tempo a little bit more, injecting a layer of stinging fuzz into the mix to accompany those long passages of turbulent noise whilst ‘The Third Wave’, the albums penultimate piece, dives headlong into a pool of hallucinogenic reverberation pulling with it slow-moving percussion and haunting vocalisations (reminiscent of the fantastic Velvet Underground & Nico) before splashing into the fizzing feedback-laden melting pot.

‘Yellow Spider’ closes out with a seven minute long psychedelic trip. ‘Shutdown Your Electronic Hallucinations’ opens with some fanciful guitar steeped in wide scoped reverberation, used primarily to lull the listener into a false sense of security before unleashing a repetitive guitar progression, metronomic rhythms and some undulating swells of instrumentation all circumnavigating a stunning vocal line topped with a haunting vocalised accompaniment. Yes ….. I have just used a heap of superlatives to explain what this track sounds like; but it is that bloody good. It’s a superb ending to what is a marvellous album.

SIC magazine, Brussels/UK/USA
Pity São Paulo band Firefriend, who’ve been at it for over a decade and whose waves of superlative psych-gaze are only now reaching Europe’s judgemental shores. Yellow Spider is the prolific three-piece’s second LP in just over a year, however, and as usual it’s full to overflowing with fuzz, textural to the point of being tactile. Lashings of tremulous reverb once more throw up mirages so real you just want to dive right into these oases, but these are both fertile and dark conjurings. Consequently, Firefriend continue to take as much from Sonic Youth as they do traditional psych-rock, experimental ambience rubbing shoulders with the woozy guitars of shoegaze at times too. The result, as regular listeners will already know, translates their trademark stoned slow-burn into something quite special, the varied directions it leads them to incorporating spacey psych motifs and harder-edged head-nodding as well.

Alternating also between Yury Hermuche’s straining lost-down-a-well snarl and Julia Grassetti’s soothing coo, Yellow Spider is truly difficult to predict from one moment to the next. Take the smouldering “Juxtaposed Parallax”, for example, the gently persuasive mumblings in which recall The Brian Jonestown Massacre and The Velvet Underground’s most heavy-lidded moments. Who’d have guessed that just a few seconds later, on the fuzzed-out title-track, that we’d be talking about the atmospheric New York-school of cool guitars, Grassetti’s dangerous vocal particularly alluring in such surroundings. Not to be outdone, Hermuche embraces a partially doomed tone to narrate the epic closer “Shutdown Your Electronic Hallucinations” in drawling prose, the track’s mid-fi fug spooling out majestically as it sees fit, tightening when cornered, and – just for a minute – Yellow Spider’s outsider cool coalesces to the point where you begin to feel like an insider.

Best track: “Yellow Spider”
Setting aside the buzzy haphazardness and semantic dilution characterizing today is use of “psychedelic” as a descriptor for music, look no further for utterly authentic, quintessential psychedelia—music that expresses and invokes extraordinary states of mind and perception—than the powerful, inspired rock of São Paulo, Brazil is Firefriend. This prolific project has been releasing albums and EPs for a decade and consists of Julia Grassetti on bass, vocals, and keyboard; C. Amaral on drums and various electronics; and Yury Hermuche on guitar and vocals. They ive been recording and producing in their own studio since 2016 is full-length, Negative Sun. 2017 EP The Black Hole and this year is long-player Sulfur have followed, creating a stunning trilogy of self-recorded efforts, each one riveting from start to finish. Elite Portland psych label Little Cloud Records has done us the service of releasing The Black Hole and Sulfur in fine vinyl editions available from Little Cloud itself as well as from Cardinal Fuzz, while Negative Sun is available in digital form.

In the spirit of predecessors The Velvet Underground, Firefriend prize the authentic over the finely wrought, and in doing so achieve, like the Velvets, a very distinctive immediacy and presence. Some of Firefriend is excursions are on the lengthy side—“Quiet Vampires”, the closing track of The Black Hole EP, runs 8:29 and takes up an entire side of the 12”—but even the lengthiest are gripping throughout. In sympathy with much of psychedelia, post-rock, and shoegaze, there is a great deal of emphasis on sounds and textures, often strange ones. Both Julia and Yury deliver vocal incantations with a spoken and whispered feel while still subtly expressing melodic lines. Structures are unexpected and seem very organically grown, as if emerging from within the music rather than being imposed from without, while the tracks still move through a very specific sequence of transitions that are essential to their impact. The sum of these propensities is a wonderful fusion of song and experimentation—dark and heavy, jaggedly beautiful, uplifting in its ultimate effect.

The songs are not without melodic and rhythmic hooks, but the real ihooks i in this material, the qualities that grab and hold our attention so effectively, are largely located elsewhere. The core of the music is power lies instead in the way Firefriend seems always to take us somewhere, to portray and draw us into spaces and places—not literalgeographies, but, in the great tradition of psychedelia, territories of mind and feeling. (The term “psychedelic”, coined in 1956 by a research psychiatrist for the purpose ofbringing trip-inducing drugs such as LSD, mescaline, and psilocybin together under their own classifying rubric, has two Greek roots, “psyche”, meaning “mind”, and “delos”, meaning “manifest”; its literal meaning, then, is mind-manifesting, mind-revealing.) Extraterrestrial mindscapes shiver and unfold in the revealing beam of Firefriend is starcraft headlights. iWe like to think, i Yury has told us in our electronic correspondence, ithat we are looking for new shapes and places…Don it you feel that some songs, some records, are entire universes? i

Sulfur comes with a booklet insert titled iOperating Manual for Planet Earth. i It lays out the bands entire discography while also, in accordance with the title, providing handy travel tips for any entity finding herself “lost on Earth”. Herein Firefriend advises, “Express yourself through any method you want. That is how you become a transmitter, generating waves that will open connections with others vibrating on the same frequencies. That energy field will change the game.” Now that is a truly psychedelic perspective if there ever was one.

Firefriend has just finished putting visuals to Sulfur is entire forty-two minutes. Stream the result immediately below.

Deep gratitude to Firefriend for taking time out for this interview and for releasing such an awful lot of really good music. Thanks also to Little Cloud for connecting us with Firefriend for the interview that follows.

 iWe take our ideas—sounds, riffs, chords progressions, whole songs—to rehearsals, where the band will then destroy them, and build a new thing out of their bits. i

How and when was the band formed?

JULIA: I didn it know Yury very well back then, but he threw the best parties of 2006. I knew he was playing guitar and recording some tracks. I knew I had to play bass in that band. He invited me to record a cello. I jumped into it and also recorded some bass and vox. It really ended very well I think.

C.AMARAL: I joined the band back in 2011, to play some guitars. And then, at the beginning of 2014, I got the drums.

YURY: São Paulo is one of the largest, filthiest and most violent cities of the world, you got to make things happen—fast—otherwise you may end up stuck in an office you hate or in traffic or even getting killed. We started the band and played and recorded with several musicians until C.Amaral arrived in 2011. All these years! It is been a trip.

Can you tell us what the band has been working on and what you ive got forthcoming in the near future (new releases, tour, etc.)?

YURY: We ill play in the UK on Sept 4th! Manchester is Astral Elevator booked our first gig there. We are also releasing a new album, it is called Yellow Spider. All its seven tracks were written simultaneously with finishing our last album, Sulfur. The day we had the Sulfur masters done we were in the studio recording the drums for Yellow Spider. Everything came together real fast. I don it know if its wise to release new material so soon, but I can it help it, these new songs took over our minds so easily and I bet this new record will add perfectly for everyone who is tripping with Sulfur. And anyway we are addicted to recording and making albums.

C.AMARAL: We are playing, rehearsing and recording all the time.

JULIA: Yes we have this European tour coming, so now we are working on the songs we want to play there.

Do you consider your music to be part of the current shoegaze/dream pop scene, or any scene? Defining one is sound by genre can be tiresome, but do you feel that the band identifies closely with any genre? How do you feel about genres in music, in a general sense?

JULIA: I think we drink from several genres, since each one of us loves different things. But the three of us are keen to psychedelia and all it has to offer.

C.AMARAL: I don it know, I think we travel across genres, including shoegaze, so I can it put the band in one specific genre.

YURY: We like to jump into new songs without a map—feeding them with whatever we have on our hands and minds at the moment. We love to see how noise and melodies collide, where their wreckage falls. Sometimes it goes in one direction, then at the next second or song, we may end up in someplace else. Noise and melodies are in this unstable balance with most of our fave records and artists, as in life itself. Shoegaze and dream pop are different points of the same thread—yes, we are there, somewhere.

What do you think of modern shoegaze/dream pop/psychedelia artists, any favorites?

C.AMARAL: It is fucking good!

JULIA: I think we are living a wonderful wave of these genres, there is a lot of good stuff going on. I im so grateful to this blog, Psychgazer, where I ive gotten to know amazing bands, like The Altered Hours, Rancho Relaxo and New Candys.

YURY: Buried Feather (Melbourne), Los Mundos (Mexico). Darker My Love (California) created insanely good music on their time. There is so much wonderful music being created today. Everywhere.

What is the most important piece of gear for your sound? Any particular guitars/pedals/amps that you prefer?

C.AMARAL: my bandmates—my friends playing with me.

How do you feel about the state of the music industry today? There is no doubt a massive change underway. How do you see it and do you feel it is positive at all?

C.AMARAL: Sincerely I don it know much about the music industry; the pace of technology is so brutal I just can it track where it goes.

YURY: We are all trapped in this colossal digital revolution, and it is liquefying everything. While I enjoy the promises of universal access and global connections, the flow of new music/images/information and how it could open our eyes, minds, and ears, I im also concerned about its downsides, and there are many. That is one hundred percent the liquid XXI century mood.

When it comes to label releases versus DIY/Bandcamp and the like, what is your stance, if any?

YURY: We love how Little Cloud Records takes care of our records. We share with those guys this love for music. We also released several albums as unsigned artists, before Little Cloud, and it is amazing what one can do alone with the contemporary tools. I want every band releasing their work anyway because there is so much to say and often it is a thousand times better than any blockbuster sequel or Netflix crap. Independent music and labels are the virus our culture needs so badly.

C.AMARAL: Hard to say. I like Bandcamp because there are no costs for musicians to post their work, and the website is also very efficient in building up a community around bands, inviting people to buy music from unknown artists.

Do you prefer vinyl, CD, cassette tape or mp3 format when listening to music? Do you have any strong feelings toward any of them?

JULIA: Vinyl. I ive always listened to vinyl, since I was a kid, without earphones, that loud sound taking over the whole space, the low tones enveloping you. It is comforting.C.AMARAL: I like vinyl for its format and sound, but I listen to music in every format.YURY: I can it really dig MP3. It is like low-res JPGs.

What artists (musicians or otherwise) have most influenced your work?

JULIA: Black Sabbath is the band I ive most listened to, since I was thirteen years-old. Black Sabbath is always playing here at home.YURY: Velvet Underground, John Coltrane, Burroughs, Kerouac, Stooges, MC5.C.AMARAL: John Coltrane, Neil Young, Beatles, Spacemen 3, Can.

Can you tell us a little about what you are currently into (books, films, art, bands, etc.)?

C.AMARAL: I im reading Here, There and Everywhere, the memoir by [Beatles engineer and McCartney producer] Geoff Emerick. And just watched D iaprès une histoire vraie by Roman Polanski.

YURY: Reality is my thing now. How it is distorted by media, corporations, and governments. Democracy is under attack—and Brazil is this forever laboratory for updating strategies and tools for massive brainwashing. Even before the 2016 is coup, the machine is working at its maximum here. The XXI century is turning into this complex vortex, echoes of the 1930s mixing with hyper-speed cables and environmental disasters. It is fascinating and brutal.

If you had to choose one track that was the ultimate definition of your sound, which would it be and why?

C.AMARAL: “Dreamscapes” - I think this song captures, somehow, the essence of this band.

YURY: It can it be defined by one track.

Can you tell us a little about the band is song writing process?

YURY: We take our ideas—sounds, riffs, chords progressions, whole songs—to rehearsals, where the band will then destroy them, and build a new thing out of their bits. That is an adventure we dig.

What is your philosophy (on life), if any, that you live by?

C.AMARAL: My philosophy is…keep me in debt so I can buy records forever.
Kev Drummond, UK
Manchester.London.New York.Berlin. All cities that we associate with having rich and varied musical histories and influences. They are all cultural melting pots of cities that have spawned some of the greatest bands of all time. As a lover of the kind of music that is never going to be called mainstream, I stumbled across a band going by the name of Firefriend. As I listened to their music, I heard the typical influences, the likes of Joy Division, The Sex Pistols,Velvet Undergound & The Jesus And Mary Chain. Nothing out of the ordinary there, I thought. Great band, cool sounds. I became a little more interested, as you do, and found the band hailed from São Paulo, Brazil of all places. This is where my mind struggled somewhat. Brazil. I ask anyone to give me an image of the country and it will be Copacabana beach, the Amazon, the 1970 World Cup team(best team ever to take to a football pitch!), the Samba or Christ The Redeamer. Even the Favelas. Not a brand of shoegaze psych that sounds like it came from a disused factory in the North of England, or an abondoned building in Berlin. I wanted to know more. So instead of taking the easy option and asking Google, I took the time to ask the band themselves. Don’t ask me why, I’m no jounalist or writer, but I felt compelled to learn more about the Northern British sounding band from São Paulo, Brazil. So, in the words of Yury & Julia of Firefriend, I’ll let them tell the story of how the band came to be. I asked how the band came about, and what influenced them, all the way over in Brazil.

    Yury: My parents were hippies here in São Paulo back in the 70’s, I grew up immersed in the heady scents of incense & weed,  listening to Jimi Hendrix, The Stones, Pink Floyd, Beatles and Led Zeppelin a lot, since year zero. Then a friend of mine went to London in the 80’s and brought back albums from the likes of Joy Division, Sex Pistols, Jesus And Mary Chain and those records blew my mind. All these sounds combined were groundbreaking and definitely mind-bending, for kids in all corners of the world — those records were like messages from another galaxy to me. It’s fascinating how they make you see reality through another prism.  I bought my first guitar just after I got my hands on a mixtape of The Velvet Underground & Nico. That changed my life forever. I bet this is the history of thousands of teenagers living elsewhere on this planet. We start recognizing each other and suddenly we are at someone’s house jamming pretty loud and talking about shows and bands and then there’s an underground scene going on, first with xerox zines and then websites documenting the pulse of our musical community. It was like that back then as it’s still like that today. There are hundreds of bands messing around here.

    Julia: Music has been part of my life since I was a kid, I have always needed music to deal with my life. I enjoy the energy of rock’n’roll and always looked for sounds that make my mind travel. This could come from any genre/style, it depends only on how you feel at that particular moment, how open you are to the sounds.

So, how does this translate into European tours and success in the USA & Australia? Not even Yury is sure.

    Yury: Surprisingly, it was easier to get noticed & heard outside of Brazil. All reviews and interviews we got after our last album come from Europe, the United States and even Australia.  Now there must be a lot of reasons for that, but I’m not sure why, yet. We’ll play in the UK, France, Denmark, and Germany in September, let’s see if we’re going to learn why it’s happening this way!

Pretty sure the reason their music has spread across the Continents is because, great music is great music. Wherever it comes from!I asked about the latest Firefriend album Sulfur, the bands 9th physical release and how the band maintain their motivation and fresh sounds.

    Julia: I love to try new ideas, experimentation is an endless joy. Sometimes it feels like I’m entering new territories using new gear, new effects, it opens our sensibilities to new textures and melodies. That’s my way to keep doing new things.

    Yury: Noise and melodies, if you push them out of the genre’s tradition and into the contemporary landscape, you gotta a really enticing monster to behold. That’s an adventure we dig, it helps us feel alive, it helps us build connections with people from every corner, it’s a dialogue that helps us to learn more about who we are. Every piece we read, watch, hear, every person we meet, there are multiple sources of meaning spinning in this astonishing swirl  — give them a structure, a shape, and then you have something which you can stand on.

A more personal question I put to the band was the reasons behind making music and why they feel compelled to make it.

    Yury: I need music to fill out the void of existence — the 21st century’s so mad. Truth is dead, god is dead, war is everywhere. Industrial trash is everywhere, in the sea, the air, our food and the natural world. Advertising keeps confusing everybody with its fake smiles — music is where one can breathe at last. So I need music to live here on this planet.  We all need art, life is more than debts and TV shows. Art & music change our minds and cells and suddenly we are there answering with more music, our music, to feed that fire, to keep it burning.

    Julia: It’s a release — and being able to make the kind of music you want to hear, that makes me happy!

Back to the reason I got intrigued by the band in the 1st place, Julia & Yury give me their feelings on the album Sulfur.

    Julia: Close your eyes and let it take you somewhere else.

    Yury:  It tastes like the 21st century —  Visceral & dark.

Here’s the latest song to be crafted by Firefriend, ‘Surface To Air’ Available from the 27th July fom the bands Bandcamp site.I would like to thank Yury & Julia for taking the time out to give me a brief insight into the band, and how a shoegaze/psych band came about in São Paulo, Brazil. Many thanks to Yury’s friend for buying the records and taking them all the way back to São Paulo.


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Release date: July 13, 2018.

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